Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.
Apple Inc.
- Revenue $365.82B
- Gross Profit $152.84B
- Net Income $94.68B
- Gross Margin 41.78%
- Net Margin 25.88%
- Free Cash Flow (FCF) $92.95B
- Free Cash Flow To Equity (FCFE) $84.2B
- Dividends Paid $-14.47B
- Debt Repayment $-8.75B
- Net Stock Repurchased $84.87B
Discounted Cash Flow
Use the Discounted Cash Flow (DCF) tool to estimate the intrinsic value of Apple Inc. stock.
Assumptions | |||
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Forecast Period | |||
Required Return | |||
Low | Mid | High | |
Revenue Growth | |||
FCFE Margin | |||
Perpetual Growth | |||
Terminal P/FCFE |
The number of assumptions to make for each forecast.
The number of years to forecast future cash flows. These future cash flows are used to determine the intrinsic present value for the stock.
It is generally recommended to select a longer period for more established companies with stable financial histories.
The compounding annual rate of return required, according to your investment objectives. This is used to discount back future cash flows.
Estimate the annual compounding revenue growth rate. You can use the historical compounding annual growth rates provided below as a guide.
- 1 Year 28.63%
- 3 Years 10.14%
- 5 Years 9.68%
- 10 Years 9.68%
Estimate levered free cash flow (FCFE) as a percentage of revenue. You can use the historical margins provided below as a guide.
- 1 Year 23.02%
- 3 Years 21.47%
- 5 Years 21.35%
- 10 Years 21.35%
Estimate the compounding annual growth rate at which revenues will grow in perpetuity after the forecast period. This is the first method used to calculate the terminal value.
Values of between 2% and 5% are generally recommended.
Estimate the price to levered free cash flow (P/FCFE) for the stock after the forecast period. This is the second method used to calculate the terminal value.
This method for calculating the terminal value can be preferred for shorter forecast periods. You can use the historical rations provided below as a guide.
- 1 Year 28.83
- 3 Years 27.44
- 5 Years 23.77
- 10 Years 23.77
Chief Executive Officer (CEO) | Mr. Timothy Cook |
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Full-Time Employees | 100K |
Industry | Consumer Electronics |
Sector | Technology |
Country | US |
Website | https://www.apple.com |